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Drone operators often refer to strikes as "bug splats," which helped inspire the name for the project. The artists created the image so that drone operators would see the image of the young girl, rather than see victims as tiny bugs, according to the project's website. The artists also designed the installation so that it would be captured by satellites and therefore appear on online maps.
The project did not identify the girl in the poster, but she lost both her parents and two siblings in a drone strike.
The artists traveled to Pakistan, where the locals helped them install the poster.
Images via NotABugSplat