Today I'm really excited to announce that we've launched a very cool new section to our popular Idea Lab vertical called Idea Lab: Impact, which is being sponsored by the Pharmaceutical Research and Manufacturers of America. I've wanted to take Idea Lab in this direction for some time. Idea Lab focuses science, cutting edge technology, the tech industry and the economics, policy and politics that surrounds those issues and sometimes on the gizmos we all use everyday. Idea Lab: Impact will have a different focus. How is science and applied technology affecting real human lives? How is it impacting people and communities living on the margins of global wealth and on the margins of the technological transformations of the 21st century - whether that's in subsaharan Africa or Appalachia or in congested great cities of the world. Basically, how is and how can science and technology change the lives of people in their every day lives - not only with their gadgets and not only for people who command great wealth, but real world impacts for everyone.