We're finishing up the third week of our TPMPrime membership drive. If I were in your shoes, I'd probably be hearing this and thinking, "Okay, maybe. I'll think about it ..." Or maybe you're on the fence. Can you give me a chance to make the case? Here's my pitch on why it's important for TPM and why we want you to be a part of building the next TPM. And here's my post from earlier this month about the economics of independent web publishing and why it's critical for a news organization not to be exclusively dependent on advertising. It's particularly so for an outfit like TPM which has always been driven forward by a devoted, core group of readers. If I've suddenly convinced you, here's the sign up link. If not, take a moment and give me the chance to seal the deal. I'm confident you'll be glad you did.