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On Message

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AP Photo / Mel Evans

Now, consistency isn't everything. And it's fair to note that Christie now has a group of similar but distinct accusations being hurled against him. In theory, maybe some are valid, some are valid and he didn't know about and some are bunk. But assuming he doesn't pursue my whistleblower strategy, there is a certain demoralization issue here.

Imagine you're a Christie supporter, either at the grassroots or in the highest echelons of the party, looking for a signal on how to defend your guy. And you hear this: ā€œIā€™m trying to get my arms around an awful situation and understand it, and then address it, and then resolve it.ā€

Nothing like having confidence you're guy is on top of the situation and has a plan.