Prime Only Members-Only Article

How’s The Messaging Campaign Going?

March 25, 2021 8:41 a.m.

I’ve mentioned several times in recent weeks that it is critical Democrats learn (yet another) lesson of the early Obama years. Good policy doesn’t make for good politics. Not by itself. You have to do the good policy and combine it with good politics. That means many things but the first is effectively telling and reminding voters what you did. With the recent COVID relief bill that means an on-going and robust process of messaging connecting elements of the bill with unfolding events over the next 18 months. You can’t wait until a few months before the election. It has to be consistent throughout. The administration may not be putting Joe Biden’s name on all the relief checks. But it’s essential to do something equivalent to that as vaccines rollout, checks hit people’s bank accounts and more.

With that in mind we did an Inside Briefing earlier this week with Guy Cecil, Chair of PrioritiesUSA, which is now the biggest Dem-affiliated outside group. Any such effort will inevitably fall largely on groups like Priorities. So I wanted to get an understanding of, is this happening? What’s the plan? I found the discussion really informative and helpful so this morning we’re sharing the briefing with all members. You can watch it after the jump.

Prime Only Members-Only Article
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