MyPillow Guy Claims He’s Losing Millions After Pushing Election Falsehoods

MyPillow CEO Mike Lindell (Photo by Stephen Maturen/Getty Images)

MyPillow CEO Mike Lindell doesn’t seem too keen on his portrayal in a recent lawsuit as an election falsehoods profiteer, so he wants to make sure Americans know that he expects to lose $65 million in revenue this year, after a host of retailers dropped his products from stores over election conspiracy theories he parroted. 

During an interview with Insider published Monday, Lindell said that a decision by well-known retailers including Kohl’s and Bed Bath & Beyond to stop carrying his products over his false election claims would hurt his pockets.

“Those stores combined did $65 million in business last year,” Lindell said. “And now I won’t have them this year, or any year. They’re done.”

The claimed losses come after the CEO and his company were sued for $1.3 billion in damages by Dominion Voting Systems, the election technology company that has been at the center of debunked conspiracy theories about election fraud.

The 115-page lawsuit accuses the pillow executive of leveraging conspiracy theories about rigged voting machines in an effort to boost sales for his company, using conspiratorial phrases as discount codes and spending millions of dollars on advertisements with Trump-aligned media outlets like Fox News and Newsmax.

In its lawsuit, Dominion suggests that Lindell used conspiracy theories as a platform for selling more pillows.

“After hitting the jackpot with Donald Trump’s endorsement for MyPillow and after a million-dollar bet on Fox News ads had paid out handsome returns, Michael Lindell exploited another chance to boost sales: marketing MyPillow to people who would tune in and attend rallies to hear Lindell tell the ‘Big Lie’ that Dominion had stolen the 2020 election,” the complaint said.

During his interview with Insider, Lindell claimed that retailers refusing his products would likely cause long-term damage to the company’s sales.

“When I’m boycotted, people tend to buy more pillows — at least in the short term,” Lindell told Insider. “I always get a little lift for a couple of days when they attack the company. But now this time is different.”

Lindell appeared eager to paint himself as a hero facing financial losses for his convictions in a flimsy counter-narrative to Dominion’s allegations that he enriched himself on election lies.

“I’m not a stupid person. I have a huge company that I built from scratch. I’m an ex-addict, and I’m not going to back down from some big billion-dollar company that’s trying to steal our country,” Lindell told Insider.

“All I want is this election now. I don’t care how much money it costs me,” he added.

Dear Reader,

When we asked recently what makes TPM different from other outlets, readers cited factors like honesty, curiosity, transparency, and our vibrant community. They also pointed to our ability to report on important stories and trends long before they are picked up by mainstream outlets; our ability to contextualize information within the arc of history; and our focus on the real-world consequences of the news.

Our unique approach to reporting and presenting the news, however, wouldn’t be possible without our readers’ support. That’s not just marketing speak, it’s true: our work would literally not be possible without readers deciding to become members. Not only does member support account for more than 80% of TPM’s revenue, our members have helped us build an engaged and informed community. Many of our best stories were born from reader tips and valuable member feedback.

We do what other news outlets can’t or won’t do because our members’ support gives us real independence.

If you enjoy reading TPM and value what we do, become a member today.

Sincerely,
TPM Staff
Latest News
Comments
Masthead Masthead
Founder & Editor-in-Chief:
Executive Editor:
Managing Editor:
Associate Editor:
Investigations Desk:
Reporters:
Newswriters:
Director of Audience:
Editor at Large:
General Counsel:
Publisher:
Head of Product:
Director of Technology:
Associate Publisher:
Front End Developer:
Senior Designer: