It starts out like any other campaign ad.
A rural physician named Grace blames Rep. Paul Gosar (R-AZ) for failing to do “anything to help rural America.” A lawyer named David claims Gosar is “absolutely not working for his district.’ Jennifer, a medical interpreter, laments Gosar’s failure to secure healthcare access for his constituents.
Then comes the big, brutal reveal: all six of the people who appear in the ad are actually Gosar’s siblings.
They offer their full support for Democratic candidate Dr. David Brill, who ends the sixty-second clip with a cheery, “I endorse this message.”
Brill won the nomination in August and was harshly critical of Gosar during the primaries. But Arizona’s Fourth Congressional District is deeply conservative, giving Brill an uphill battle in the general election race.
Gosar is a close ally of the Trump administration who has cheered on the crusade against top Justice Department and FBI officials. When House Intelligence Committee Chairman Devin Nunes released a memo that he purported would show those officials’ clear bias against the President, Gosar claimed the document showed evidence of “treason.” He even called on Attorney General Jeff Sessions to “seek criminal prosecution” against individuals like former FBI Director James Comey and former acting Attorney General Sally Yates.
At a Capitol Hill hearing for former FBI official Peter Strzok, Gosar also memorably said that his job as a dentist made him particularly skilled at reading body language.
The siblings ad, released Friday, already has almost 400,000 views. There are apparently multiple versions.
Watch it below: