Ex-Obama Officials Launch Campaign To Push Obamacare Sign-Ups For Next Year

FILE - In this May 18, 2017 file photo, the Healthcare.gov website is seen on a laptop computer, in Washington. Former Obama administration officials say they're launching a private campaign to encourage people to si... FILE - In this May 18, 2017 file photo, the Healthcare.gov website is seen on a laptop computer, in Washington. Former Obama administration officials say they're launching a private campaign to encourage people to sign up for coverage next year under the Affordable Care Act. With the start of open enrollment just weeks away on Nov. 1, the Trump administration has slashed "Obamacare's" ad budget, as well as grants to outside organizations that are supposed to help consumers sign up. (AP Photo/Alex Brandon, File) MORE LESS
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WASHINGTON (AP) — Former Obama administration officials say they’re launching a private campaign to encourage people to sign up for coverage next year under the Affordable Care Act.

With the start of open enrollment just weeks away on Nov. 1, the Trump administration has slashed “Obamacare’s” ad budget, as well as grants to outside organizations that are supposed to help consumers sign up.

Republican attempts to repeal Barack Obama’s law have proven futile so far, but President Donald Trump hasn’t changed his view that the program is a “disaster.”

The former Obama officials say their campaign — called Get America Covered — will offer a positive alternative to the Trump administration’s negative approach.

They’ll focus on young adults, encouraging consumers to sign up for government-backed private health insurance because of the subsidies available.

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