JIM EDWARDS | Business Insider
Keystone Sporting Arms, the company that makes Crickett rifles for kids — one comes in hot pink for girls — has taken down the web site, YouTube, Twitter and Facebook pages it used to target its gun marketing at the under-10s.
The ads have been yanked following the death of a 2-year-old girl who was shot by her 5-year-old brother.
Crickett’s marketing is controversial because, as Mother Jones reported, the company had a “Kids Corner” on its site, and also carried customer photos of children and even babies carrying holding firearms.
Crickett’s commercial even shows a mom accidentally pointing a rifle at her son’s head:
But it is perhaps the Kids Corner that’s most disturbing.
Here are some screengrabs of the imagery the company had on it prior to its disappearance:
Here’s the commercial:
Business Insider is a new business site with deep financial, entertainment, green tech and digital industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget.