Colbert Lampoons MLK Day Ads: ‘Free Shipping At Last!’ (VIDEO)

January 18, 2011 7:01 a.m.

Stephen Colbert last night celebrated Martin Luther King, Jr. Day, saying the Civil Rights hero has finally received the reverence he deserves.

Colbert sees signs of progress all around him, not least of all in department stores’ “rock bottom prices” on the national holiday. A Ford dealership in New York celebrated with an MLK Day “Sell-A-Bration” and Sears had a mattress sale.“Now you’ll have a dream on a Serta pillow top, available in Marting Luther King, Martin Luther Queen and Martin Luther Twin,” Colbert said.

The best tribute of all, Colbert said, was K-Mart’s offer of free shipping with the coupon code “MLKDAY.”

“Free shipping at last!” Colbert declared. “Free shipping at last! Thank God almighty, free shipping at last!”

[TPM SLIDESHOW: Honoring Dr. King: America Celebrates Martin Luther King, Jr. Day]

Colbert also applauded Maine Gov. Paul LePage, who responded to the NAACP’s criticism of his planned non-participation in certain Martin Luther King Day events with a terse “kiss my butt.”

“Before Dr. King came along, could anyone have imagined a white politician openly inviting a black person to kiss him, and without pants?” Colbert said. “That’s progress.”


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