Former New Hampshire Gov. John Sununu said he the Romney campaign will “carpet bomb” the Obama campaign with ads in swing states this fall. “If I have to give you my own personal, technical term for what they’re going to do, they’re going to carpet bomb ’em,” Sununu said on a conference call with reporters Wednesday.
Sununu said the disciplined Romney campaign saved its cash so it could unleash it in the fall. They have a significant amoung of money but will use it in smart, targeted ways, he said.
“This campaign had the discipline when the Obama campaign was spending $100 to $150 million pounding them, they had the discipline to watch and evaluate what was happening.”
“My guess is that they are targeting 12 to 15 states that they’re going to go into. And these folks are very disciplined, they’re very measured, they evaluate the effect of their individual ad and where they place it and they know exactly what they’re doing.”
Sununu cited the Romney campaign’s welfare ad, widely derided for its false claims, as an example of the Romney team’s targeted media strategy that it would try to replicate.