Pew: Top Words Associated With Romney — “Honest,” “Businessman,” “Rich”

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A new poll from the Pew Research Center shows that the top one-word associations held by Americans about presumptive Republican nominee Mitt Romney are “honest” (32 percent), “businessman” (31 percent), and “rich” (31 percent), followed by “good,” “conservative,” and “Republican.” 

“Last fall, the one word that came to mind most frequently when people were asked to describe Romney was Mormon,Pew researchers wrote. “The same question this spring elicited the words rich and no more frequently than any other. While Romney’s wealth remains a defining feature, today it is joined by the words honest and businessman, two terms that were offered by relatively few as recently as March.”

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