LeBron James Is Also Hawking HealthCare.gov As Deadline Nears

The best basketball player in the world is now part of the official Obamacare outreach team: Miami Heat superstar LeBron James will promote the health care reform law in a new TV ad.

“I know how important it is to take care of yourself, your friends and your family,” James, four-time NBA Most Valuable Player and two-time NBA champion, says in the ad before encouraging viewers to visit HealthCare.gov before March 31.

“Sign up now,” he concludes. “You never know when you might take a hit.”

The ad will start airing next week on ESPN, ABC, TNT and NBAtv, a White House official told TPM. It is part of a $52 million paid media campaign covering the second half of Obamacare enrollment, Jan. 1 to March 31.

James’s endorsement is part of the Obama administration’s broader effort to promote the law before the March 31 deadline, with the messages particularly geared toward young adults. President Barack Obama has been interviewed by comedian Zach Galifianakis and TV host Ryan Seacrest this week, and an online video with celebrity moms urging young people to sign up for coverage debuted Friday.