In a new ad to be aired on television this week, Florida businessman and GOP Senate candidate Carlos Beruff says he’s tired of “hyphenated Americans.”
Beruff, who has spent millions of his own money on television ads in the state, announced the ad just as talk about current Sen. Marco Rubio (R-FL) re-entering the race is gaining momentum, according to a report in the Tampa Bay Times.
In the new ad, the narrator asked, “Ever get tired of all these hyphens separating Americans with all these divisions?” as the screen flashes between “Mexican-American, Indian-American, African-American, Italian-American.”
“America is strongest when we are United,” the narrator said.
Beruff chimed in, “We all owe America. It’s not the other way around.”
“Some call me a Cuban hyphen American, I reject that. I don’t believe in hyphenated Americans,” Beruff said.
Beruff is considered one of the more anti-establishment candidates running. While once considered a long shot to replace Rubio, Beruff has seen a major spike in polling support since he began his ad campaign.
Watch the ad: