Cadillac disavowed a casting notice Saturday that called for actors to portray “alt-right (neo nazi)” in one of its commercials, Reuters reported.
A notice posted Friday that called for “real alt-right thinkers!” of any nationality swiftly received online backlash, with screenshots circulating on social media:
So @cadillac, you only want REAL racists in your commercial? Wtf. pic.twitter.com/hjwFkOpu1o
— Samantha Tan (@Samantha_Tan) December 10, 2016
The brand distanced itself from the casting call on its Facebook page, writing that it was unaware of the notice and that it disavowed posting that it said came from an outside agency or casting company.
“Cadillac did not authorize or approve a casting notice for an “alt-right (neo-nazi)” role in a commercial,” the statement read. “We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved.”
The Cast Station, a casting service apparently linked to the Cadillac commercial, posted a statement on its Facebook page Saturday saying that the notice was posted in error and that the employee who did so had been terminated.
Reuters reported that another notice for the commercial called the “Cadillac – Real People” ad a “beautifully artistic spot that is capturing (sic) all walks of life in America. Standing together as a union. This is not meant to be offensive in any way. Just a representation of all sides.”
