Bush’s $4.8 Million Ad Blitz In N.H. Has Had No Effect On His Polling

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October 15, 2015 10:26 a.m.

The $4.8 million TV and radio ad blitz in New Hampshire by former Florida Gov. Jeb Bush and his associated super Pacs has done little to bump up his polling in the state, which is considered crucial to his campaign.

A report by Politico Thursday notes that in the weeks since the ad buy — which has pro-Bush ads taking up 60 percent of the political airspace in the state — the former governor’s average poll numbers have actually dipped down, from 9 percent to 8.7 percent.

In New Hampshire, seen by many as a must-win for Bush, Bush and the Right to Rise super PAC backing him have spent at least $4.8 million on TV and radio to support him since early September. One ad-tracking firm produced an analysis for POLITICO that showed pro-Bush spots in the past three weeks have occupied about 60 percent of the political ad air-time in the state. Bush’s numbers have moved from 9 percent to 8.7 percent since the ad blitz began, according to the Real Clear Politics averages of polls in the GOP primary.

According to Politico, donors have become concerned that they are not getting a bang for their bucks, prompting the campaign to take a series of cost cutting measures.

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