AdorableCareAct Tumblr Attempts To Woo The Internet With Fuzzy Bunnies

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September 26, 2013 10:15 a.m.

A new Tumblr promoting the Affordable Care Act was rolled out this week, presumably to target those Americans susceptible to the influence of small, fuzzy animals.  

Taking a page from Reddit’s ecosystem of all things cute and meme-like, AdorableCareAct.tumblr.com overlays images of baby sloths and very wee pigs with text related to provisions of the Act. Some posts direct viewers to visit healthcare.gov for more information about the health care exchanges, which are set to open Tuesday. 

The White House tweeted a post from the account Thursday, and its official Tumblr reblogged an image of a sad panda Wednesday evening.

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