Our Prime sign-up drive is a critical part of the site’s future. So I wanted to give you a quick update. Since we kicked off last week 723 new members have joined Prime. We need to get to 1000 new members by the close of this week. There are a lot of readers who want to join, plan to join, are open to joining but just haven’t gotten around to it yet. I meet you on the street. I get your emails. We’ve talked about it. I need you to just take the step, take out the wallet say ‘Okay, lemme just do this’ and then it’s just done. All our current and future plans depend on. Ready? Just click right here.