TPM Reader TK uncorks the clever:
Wouldn’t it be awesome if this were not just a one-off ad, but a whole add campaign?
I would love to see a string of similar-themed adds that all started differently:
“I’m not Bozo… I’m you.”
“I’m not a meatball away from being a Hare Krishna… I’m you.”
“I’m not the Chinese enemy… I’m you.
“I’m not a mouse with a genetically implanted human brain… I’m you.”
You could literally do a new one or two every week until the election.