ARRGHGHGH!

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Argh. I should have reminded you yesterday! We set an extremely ambitious goal for the first week of our annual Prime membership drive: 1000 new members. We defined the end of the first week more or less arbitrarily as Sunday, yesterday. And we got to 990! I was a little crushed when I checked the numbers this morning. But the truth is this is still an amazing number and gets us a big chunk of the way to our goal for the entire drive. So thank you. In that spirit I’ve decided to extend the notional week for on additional day, today. So if you feel like Labor Day is the day to finally sign up for Prime, there’s no better day than today. Just click right here.

For the Prime buffs and/or journalism buffs among you, there are now 28,835 paying Prime members.

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