Viral marketing featuring President Barack Obama himself is one of the White House’s favored Obamacare promotion tools, and they were at it again with a video published Thursday by BuzzFeed.
Like you, the President of the United States struggles to pronounce February (and Obamacare enrollment ends Feb. 15). He’s known to take selfies — with a selfie stick — and is prone to lamenting “Thanks, Obama” when things don’t go his way. “YOLO, man” is apparently a part of his vocabulary.
“The deadline for signing up for health insurance … is Feb. 15,” he says after a few tries in the mirror (just like you). “In many cases, you can get health insurance for less than $100 a month. Just go to HealthCare.gov to figure out how to sign up.”
The video, released the same week that BuzzFeed News published an exclusive interview with Obama, is reminiscent of the President’s appearance last year on the Funny or Die web series, “Between Two Ferns.” Administration officials had credited that video, which also aired a few days before open enrollment ended, with contributing to the final surge in 2014 sign-ups.
BuzzFeed’s video already had more than 65,000 likes and 40,000 shares on Facebook by early Thursday afternoon. Last year’s video drew some indignation from the Washington press corps, and this year’s bit is likewise attracting some early criticism from conservatives.
Watch it below.
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