Twitter on Monday evening launched new colored photo filters for users of its iPhone and Android apps. The multicolored filters, which are provided by photo-editing app company Aviary, put Twitter in more direct competition with Instagram, which recently disabled the ability for Twitter users to see full Instagram photos shared on Twitter.
But Twitter’s photo editor now not only displays full photos, but offers one feature Instagram does not: a view showing each filter applied to a specific photo in a grid. Users can access the new photo filters feature by updating their Twitter apps for their smartphones. The company on Monday released the following video ad for the new feature:
Twitter’s move into photo-editing was leaked in advance by The New York Times in November.
