A growth in early voting and tough economy for the media are forcing changes to the exit poll system that television networks and The Associated Press depend upon to deliver the story on Election Night, all with the pressure-filled backdrop of a tight presidential race.
The consortium formed by ABC, CBS, CNN, Fox News Channel, NBC and the AP is cutting back this year on in-person exit polls while upping the amount of telephone polling. This is to take into account more people voting before Nov. 6 and households that have abandoned land lines in favor of cell phones.
Networks And AP Change Exit Poll Strategy
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October 25, 2012 11:13 a.m.
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