A new ad aimed at cleaning up Mitt Romney’s 47 percent comment earlier this month, featuring the candidate speaking directly the the camera, will replace all other Romney ads in nine swing states as of today, reports Greg Sargent:
This underscores that the Romney campaign is betting all of its chips on the new approach represented in the minute-long ad, which is about cleaning up the mess made by Romney’s remarks about the freeloading 47 percent, and about reframing the Romney message as a forward looking one. The Dem source says ad buy info indicates that other currently running spots — one hits Obama as soft on China; the other is a positive ad touting Romney’s plan for the middle class — will be replaced by this one
