No doubt you heard about how the Obama campaign ran circles around Romney in the digital sphere last year. There was another less-sexy, sub-category of the digital advantage, which was that the Obama campaign used data-crunching to get a lot more ads per dollar than the Romney campaign. This was all really cool if you were an Obama supporter. But it was also part of the way Big Data in transforming political advertising and advertising in general. Put another way, how Big Data and new technologies migrate from Silicon Valley to high stakes political campaigns and then out into the broader political messaging world.

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Ed Kilgore: 5 reasons we’re better off without the filibuster.