Back in 1993, The New Yorker famously ran a cartoon with the caption: "On the internet, nobody knows you're a dog."
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These days, many dogs have their own Facebook pages with their owners filling in their information for them. It wouldn't be surprising to learn of special apps created both for them and the owners of common breeds -- as there will probably soon be an app that can log and integrate every aspect of your life into the mammoth 21st century collective public journal that is Facebook.
And therein lies the problem, says Jon Callas, an internet engineer, long-time privacy advocate and chief technology officer of Entrust, the privacy, identity and security company based in Dallas, Texas.
"I find Facebook incredibly useful, and incredibly creepy at the same time," he says in an interview with TPM's Idea Lab. "I go through certain fits of: 'Oh My God, I'm never going to post on Facebook again, and then I go through a day, and then I want to know how my old friends are doing, and check in with my old co-workers, my nieces, and other people who are on Facebook."