Advertisers Rush For Exits As Duggar Brand Craters

FILE -- In this Aug. 2, 2007 file photo, Michelle Duggar, left, is surrounded by her children and husband Jim Bob, second from left, after the birth of her 17th child in Rogers, Ark. (AP Photo/ Beth Hall, File)
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Several companies that advertise with TLC are responding to pressure from customers to pull ads from the popular show “19 Kids and Counting,” after star Josh Duggar apologized in the wake of the release of a 2006 police report alleging he molested underage girls as a teenager.

TLC announced Friday that it had yanked all episodes of “19 Kids and Counting” from the air, but the network did not say whether the show, which is in its 10th season, would return.

As of Wednesday morning, at least nine companies that advertise with TLC had pulled advertising from episodes of “19 Kids and Counting” or announced that they would not advertise on the program in the future. One other company said they would take the allegations against Josh Duggar into consideration in the future.

General Mills

The food manufacturing giant was the first to take action after TLC pulled all episodes of “19 Kids and Counting” from the air. A company spokesperson told Hollywood news site The Wrap that the company had decided to drop the show from its advertising schedule.

Payless Shoe Source

The shoe store told concerned customers that it was working toward removing its ads from future episodes of “19 Kids and Counting”:

Choice Hotels

The hotel chain told customers it decided to pull its advertising from the Duggars’ show.

CVS

The pharmacy chain CVS tweeted at customers that it would not advertise on “19 Kids and Counting” in the future.

“While our current advertising campaign includes the TLC network, we have not and will not advertise during the ’19 Kids and Counting’ program,” the company said.

Allstate Insurance

Allstate Insurance said it pulled its advertising from the program:

Pure Leaf Iced Tea

The company told customers on Facebook that it would no longer advertise on “19 Kids and Counting.”

Behr Paint

The paint company said on Facebook that it did advertise on “19 Kids and Counting” but was taking steps to remove its ad spots from all future episodes of the show.

Walgreens

Walgreens pharmacies originally told customers on Facebook that the company was aware that “19 Kids and Counting” had been taken off the air and promised to “monitor the situation.”

The company later said on its Facebook page that “in the wake of recent news, we are no longer advertising on the ‘19 Kids and Counting’ program.”

Ace Hardware

The hardware chain told customers that it was in the process of removing its ads from future episodes of “19 Kids and Counting.”

H&R Block

H&R Block does advertise with TLC, although it said none of its spots are currently airing on the network. The tax prep company said it took the allegations against Duggar seriously but didn’t commit to dropping its advertising from the show in the future:

Keurig

The coffee brewer manufacturer said on its Facebook page that it is not currently advertising on TLC and noted that the network was no longer airing “19 Kids and Counting.”

This post has been updated.

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Notable Replies

  1. Avatar for gr gr says:

    That a show like this even exists is enough to make me puke.
    Celebrating what – uncontrolled fertility in a dangerously overpopulated world?

  2. The only value this show has is promoting a world view that the Taliban would feel comfortable with, that women are only made by God to serve their husbands and make babies.

    A vagina wasn’t made to be a mass transit system.

  3. And what kind of quality parenting can you give with the mere logistics of having so many kids to consider? How much of the abuse happened because the parents were too distracted and overwhelmed to notice? We had two relatively close together, and you can’t help but give a bit more attention to the second when it comes around. The Duggars are socially and personally irresponsible freaks being used to sell soap and cars.
    Of course, we didn’t have God’s firm and unerring hand to guide us past any potential problems…

  4. I sincerely believe that this is the encouraged white evangelical response to looking into the future face of America and recognizing that it’s not going to be lily-white. Obama as President made that reality impossible to ignore, and at every turn, their victimhood underscores their fear that they’re losing their grip on power. I do recall hearing it said among these circles that white “Christian” people need to have more children to counteract the population increase of people of color.

  5. Oh great. The Duggars will go broke and become a drain on the welfare system. Right wingers are always complaining about “other people” who are getting a “free ride,” but now American taxpayers will be supporting these irresponsible redneck yahoos with tax dollars. There is a logic here that is escaping me.

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