White House Enlists ‘West Wing’ Stars For ‘Big Block Of Cheese Day’ (VIDEO)

Fans of NBC’s ‘The West Wing,’ rejoice. The White House on Friday brought on stars Joshua Malina and Bradley Whitford to introduce a “Big Block of Cheese Day” in order to expand access to administration officials with the aid of social media.

The idea was discussed in the show but originally draws historical inspiration from an 1837 open house hosted by President Andrew Jackson that featured a 1,400-pound block of cheese in the White House foyer.

Cheese fans are in for some disappointment, however, as this White House plans to serve up the gouda virtually. Next Wednesday, following President Obama’s State of the Union address, dozens of officials will take questions on on Twitter, Facebook, Tumblr, Instagram and via Google+ Hangout.

Watch the video with Malina and Whitford, including White House press secretary Jay Carney, below:

Here’s the ‘West Wing’ rendition:

ABOUT THE AUTHOR

Igor Bobic is the assistant editor of Talking Points Memo, helping oversee the site's coverage of politics and policy in Washington. While originally from Bosnia and Herzegovina, Igor feels best at home on the beaches of Southern California. He can be reached at igor@talkingpointsmemo.com.
LIKE US ON FACEBOOK