If you’re a SnapChat user attending the White House Correspondents Dinner Saturday, there will be a filter for you to broadcast your feelings about Supreme Court’s current vacancy, in addition to the app’s usual puppy face-selfies and rainbow vomit.
The Constitutional Responsibility Project — an advocacy group calling for Senate Republicans to drop their blockade on President Obama’s nominee Merrick Garland — purchased a geotagged Snapchat filter that will available Saturday to users around the Washington Hilton, where the dinner that brings together reporters, politicians, and celebrities is being held.
Snapchat is a social media app where users can send their followers photos that disappear after a set amount to time. The app also features filters that can be placed on top of the photos. Some political campaigns have also utilized the app by purchasing filters for supporters to use around rallies, events or elections.
The filter purchased by the Constitutional Responsibility Project for Saturday’s White House Correspondents Dinner features a banner that says “Journalists do their job. The Senate should do theirs. #WeNeedNine on the Supreme Court.”
It remains to be seen whether one of the big names attending the dinner — like Kendall Jenner, who has millions of followers — will use the filter. The group will also driving a billboard truck bearing its #WeNeedNine slogan around the venue.
I know nothing about Snapchat. I am clueless in today’s technology
Can some younger person–or hell, I’m not picky, an older person who’s having an extramarital affair will do–who actually knows something about Snapchat tell me whether my sense that this is embarrassingly lame is fair?
Youngish person here who uses Snapchat. Is lame, can confirm.There was, maybe, a way to make this cool with the right effect but that didn’t happen here.
How much did The Constitutional Responsibility Project pay for the app? Bet this purchase wasn’t very responsible…
This is pretty lame.
If the Correspondents’ dinner is part of a live event, I can kind of see what they are going for. But for it to work, it would need to be clever. And it is not.
Clever would be a filter that removed a face randomly from the snap with a similar message. Maybe.
But still, unless this is part of a live event, no one will see this other than journalist, who will see it as spam while looking for the face swap filter.