Within a day of launching her presidential campaign, Hillary Clinton got her very own namesake font.
Twitter user @RickWolff, whose bio identifies him as a freelance designer, posted a font Monday that riffed on Hillary for America’s logo. #Hillvetica quickly went viral:
Hillary Bold. Because, America.
You’re welcome. pic.twitter.com/Y2HRzM4tMn
— Rick Wolff (@RickWolff) April 13, 2015
I need some Twitter analytics this morning. I feel like that woman who flew to South Africa, but in a good way! #Hillvetica
— Rick Wolff (@RickWolff) April 14, 2015
If I could afford font software, I’d make & release #Hillvetica, free. Which crowdfunding should I use? pic.twitter.com/SRoigWDGr6
— Rick Wolff (@RickWolff) April 14, 2015
Clinton’s newly unveiled campaign logo had been heavily criticized on social media for the mixed messaging that resulted from having the red arrow overlaying the ‘H’ point to the right. Wolff made sure that wasn’t an issue in the font:
I went for directionlessness. RT @JonQuixote: @seanbonner @monteiro @sdkstl @hughcartoons … it doesn’t point left often enough.
— Rick Wolff (@RickWolff) April 14, 2015
If the Clinton campaign needs any design work done over the next 18 months, they know where to look.
