President Donald Trump’s son, Eric Trump, on Monday claimed CNN was “totally irrelevant” because it only had one show in the Top 25 total viewership ratings report for February, while Fox News had 15.
“Congratulations @FoxNews: Fox has 15 of the top 20 shows with @SeanHannity and @TuckerCarlson leading the pack at 1st and 2nd respectively,” he tweeted. “CNN has become totally irrelevant.”
Congratulations @FoxNews: Fox has 15 of the top 20 shows with @SeanHannity and @TuckerCarlson leading the pack at 1st and 2nd respectively. CNN has become totally irrelevant, down 19% from last year with only 1 show in the Top 25 (#24th). pic.twitter.com/5IcwYEbFRR
— Eric Trump (@EricTrump) March 5, 2018
While Fox News had more shows in the Top 25 for total viewership, those statistics aren’t as relevant when it comes to news networks making money.
Advertisers base their media buys off of viewership within the 25 to 54-year-old demographic category. Fox News still has 15 shows in the Top 25 for that category, but CNN fares far better among 25-54-year-olds. It had four shows in the Top 25 for that category, making this month the second best February the network has had in 10 years.
See the ratings for cable news shows among 25-54-year-old below:
So… by this logic, doesn’t that make Stephen Colbert the most relevant person in late night?
Or does it make Eric Trump an idiot?
Wait… maybe both?
Fox News still has 15 shows in the Top 25 for that category, but CNN fares far better among 25-54-year-olds. It had four shows in the Top 25 for that category, making this month the second best February the network has had in 10 years.
And if you take out the Nursing home dayroom demographic , Fox’s numbers turn to shit
These criminals sure seem to pay a lot of attention to—and talk constantly about—a network they think is “irrelevant”.
Fox news viewers loyal cultists dare not taste the forbidden fruit from the tree of knowledge.
The entire analysis is bunk. Faux News viewers are concentrated at Faux News because that’s the one place they can get their daily affirmations to reinforce their delusional perception of the world. Faux News is their crack dealer and he’s cornered that market space. The other networks basically have to share the rest of the market, which tends to be liberals and moderates who seek news from a diversified array of outlets. Add up the viewership numbers for CNN and MSNBC shows in the same time slots and compare THAT total to Faux shows in the same time slot. Yeah…changes things…because you’re now closer to comparing apples to apples.