The longtime ESPN and ABC sportscaster was at it again Friday night, when the cameraman panned on a young woman taking a picture of herself during the Big 12 men's basketball semifinals between the Iowa State Cyclones and Kansas Jayhawks.
"And I am pleased with this selection, oh yeah," the 74-year-old Musburger said excitedly. "Why not a selfie?"
It's become a familiar routine in games called by Musburger. Former Florida State University student Jenn Sterger caught his eye during a 2005 college football game between the Seminoles and Miami Hurricanes.
"Fifteen-hundred red-blooded Americans just decided to apply to Florida State," Musburger said as the bikini-clad Sterger was shown on screen.
Sterger parlayed the moment into a career as a pinup model, eventually landing a job with the New York Jets as a sideline reporter. It was during her time with the Jets when Sterger was the recipient of several lewd text messages from future hall of fame quarterback Brett Favre.
Musburger drooled over another attractive coed during last year's BCS National Championship between the Alabama Crimson Tide and Notre Dame Fighting Irish.
The woman was Katherine Webb, a former Miss Alabama and the girlfriend of Crimson Tide starting quarterback AJ McCarron.
"Wow, I'm telling you, you quarterbacks, you get all the good lookin' women," Musburger gushed. "What a beautiful woman! Whoa! So if you’re a youngster in Alabama, start getting the football out and throw it around the backyard with pop.”
ESPN later apologized for Musburger's comments about Webb.
Video of Musburger's commentary during Friday night's game: