Outsiders speculated that the video was designed to be extra footage, or b-roll, that outside political action groups could use to make TV ads, but now McConnell's opponent is taking advantage of it.
The Democrat running against McConnell, Secretary of State Alison Lundergan Grimes, wants to make sure your remember it. Her campaign for U.S. Senate has a new video out using the footage from the original McConnelling video but this time text going over some of McConnell's votes over the years appears over the b-roll footage of McConnell.
The goal of the ad is to paint McConnell as a lawmaker who has consistently opposed women's rights over about 30 years.
The video is a web ad and there's no significant spending by the Grimes campaign on it.
Watch the Grimes campaign ad here:
And here is the original McConnelling video that started it all:
The TPMPolltracker average of the Senate race gives McConnell a very slim lead over Grimes:
(H/t: Chris Moody)