Remember McConnelling? The internet meme borne out of a wordless video of Senate Minority Leader Mitch McConnell (R-KY) awkwardly smiling at the camera and meeting with constituents.
Outsiders speculated that the video was designed to be extra footage, or b-roll, that outside political action groups could use to make TV ads, but now McConnell’s opponent is taking advantage of it.
The Democrat running against McConnell, Secretary of State Alison Lundergan Grimes, wants to make sure your remember it. Her campaign for U.S. Senate has a new video out using the footage from the original McConnelling video but this time text going over some of McConnell’s votes over the years appears over the b-roll footage of McConnell.
The goal of the ad is to paint McConnell as a lawmaker who has consistently opposed women’s rights over about 30 years.
The video is a web ad and there’s no significant spending by the Grimes campaign on it.
Watch the Grimes campaign ad here:
And here is the original McConnelling video that started it all:
The TPMPolltracker average of the Senate race gives McConnell a very slim lead over Grimes:
(H/t: Chris Moody)
I’m happy to hear that the Grimes campaign did not spend any significant amount of money on this, because it’s poorly produced.
What has happened in the last month that the numbers for both of them are tanking? Is that last figure just statistical noise, or are KY voters getting sick of the campaign?
Agreed. Good message, but I was getting vertigo watching that GD timescale lurch around the screen.
That wasn’t vertigo. That was nausea from that “smile”.
In summer time, many people “tune out” of politics. September and October figures are the only reliable ones, when people start paying attention.