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The social network had requested an exception from disclosure rules. FEC staffers held that Facebook didn't qualify for an exception because of the small size of the advertisements, but said Facebook didn't need to show the disclosure in the actual advertisement as long as it did so in the linked webpage. Facebook's request was supported by both political parties.
"We're pleased that the FEC commissioners have agreed that people can continue to buy and run political ads on Facebook as they have been," Facebook spokesman Andrew Noyes said in a statement. "We look forward to continued conversations with the FEC about these important issues."