The Cheese Industrial Complex

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Here’s an article in the Times that is both disturbing and oddly comic, if darkly so. The US government is now making a major push to combat obesity. It’s the First Lady’s big cause. But for years Americans have been moving away from full-fat to reduced fat or skim milks. And this has created a surplus of whole milk and milk fat.

So what to do? While trying to get Americans to reduce fat intake and eat better, the USDA has also created a marketing arm called ‘Dairy Management’ which has the job of teaming with companies to find ways to get more cheese into consumers’ diets.

The story in the lede is about how ‘Dairy Management’ helped Dominos overcome sagging pizza sales by introducing pizzas with 40% more cheese. It’s been a rousing success and sales have doubled.

Takeaway factoid: Americans eat 33 pounds of cheese per year — almost three times as much as they ate in 1970.

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Josh Marshall is editor and publisher of TalkingPointsMemo.com.
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