I want to show you a campaign ad that is about to go into heavy rotation in swing states around the country. It’s called ‘He Just Doesn’t Get It’. I would appreciate it a great deal if you could take just a few moments to watch it and let me know what you think.
It’s a rough, jarring ad. But that’s <$NoAd$>appropriate because it portrays a rough reality.
The ad is built on a stark contrast. In late March, at the Radio and Television Correspondents’ Association Dinner in Washington, President Bush did a pre-scripted comedy routine about looking for Weapons of Mass Destruction.
It had pictures of him looking under the furniture in the Oval Office, poking around the grounds, and so forth, with him saying over and over, ‘Those WMDs have got to be around here somewhere’, or something to that effect. He chuckled as did the assembled DC bigwigs of press and politics.
(Here’s David Corn discussing this rancid spectacle at the time.)
About a month later, Brooke Campbell’s brother, Sgt. Ryan Campbell was killed in Baghdad during the on-going search for weapons of mass destruction.
The ad starts with the president’s yuck-yuck routine and finishes with Campbell talking about her brother. It’s captures a lot. And I think it could be very effective.
Click here to watch it.
Let me know what you think.
