In it, but not of it. TPM DC

Rick Santorum, On 'Santorum': 'You Want To Talk About Incivility'

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Newscom

Thanks to early and intense Google-bombing by Savage and his readers, searching for "santorum" brings up the official web site for Savage's campaign as the first result. When searching for "Rick Santorum," the neologism's Wikipedia page is the second result, and the official page the third result. And of course, none of this will help a politician with low name recognition.

So Roll Call sought Santorum's take on it:

Santorum himself sounded slightly defeated when asked about it recently.

"It's one guy. You know who it is. The Internet allows for this type of vulgarity to circulate. It's unfortunate that we have someone who obviously has some issues. But he has an opportunity to speak," Santorum told Roll Call.

...

Santorum, meanwhile, suggested a double standard, especially in what appears to be a new era of civility in the wake of the Arizona shootings.

"It's just a sad commentary," he told Roll Call. "You want to talk about incivility. I don't know of anybody on the left who came to my defense for the incivility with respect to those things."

Santorum ally David Urban argued to the paper that the ex-senator could turn this into an advantage: "If you're Rick Santorum and you're making an argument that there's certain people that wish you ill, there's exhibit No. 1. You say: 'You want to see my battle scars? Google my name. You don't think I've been in the trenches for years? I've got the scars to prove it.'"