In it, but not of it. TPM DC

Insurance Company Mocks HealthCare.gov's Struggles In TV Ads

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"Things don't always work like they're supposed to do. Good thing the government exchange isn't the only place to buy health insurance," a voice says in one of the ads as the man on screen struggles with the cap for a urine sample collector. Viewers are then directed to Wellmark's website.

"The ad campaign is designed to use humor to get attention so that we can share the message that there is more than one option to purchase health insurance. We've received positive comments so far from those who have seen them," a company spokesperson told AdAge.

The three ads are below: