Insurance Company Mocks HealthCare.gov’s Struggles In TV Ads

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One insurance company that isn’t selling its plans on HealthCare.gov is launching a series of ads that mock the federal website’s glitchy launch and urge consumers to seek out its policies instead.

According to AdAge, Wellmark Blue Cross Blue Shield will air three different television ads in Iowa and South Dakota, two of the 36 states where residents are using HealthCare.gov, starting Thursday through mid-December.

“Things don’t always work like they’re supposed to do. Good thing the government exchange isn’t the only place to buy health insurance,” a voice says in one of the ads as the man on screen struggles with the cap for a urine sample collector. Viewers are then directed to Wellmark’s website.

“The ad campaign is designed to use humor to get attention so that we can share the message that there is more than one option to purchase health insurance. We’ve received positive comments so far from those who have seen them,” a company spokesperson told AdAge.

The three ads are below:

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