In it, but not of it. TPM DC
The ad in question features a lethal combination of elements: terrible dancing, dubious production value, endearingly earnest participants and a relentless and catchy hook. "Mike, Mike, Mike... Weinstein." One listen and you'll never forget the name again.
Bonus: According to The Daily Caller, the spot was created by and stars none other than Weinstein's son.
Double bonus: killer keyboard solo.
(h/t New York)