In it, but not of it. TPM DC

Florida State Rep Sets New Bar For So-Bad-It's-Good Campaign Ads (VIDEO)

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Newscom

The ad in question features a lethal combination of elements: terrible dancing, dubious production value, endearingly earnest participants and a relentless and catchy hook. "Mike, Mike, Mike... Weinstein." One listen and you'll never forget the name again.

Bonus: According to The Daily Caller, the spot was created by and stars none other than Weinstein's son.

Double bonus: killer keyboard solo.

Watch:

(h/t New York)

About The Author

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Eric Lach is a reporter for TPM. From 2010 to 2011, he was a news writer in charge of the website?s front page. He has previously written for The Daily, NewYorker.com, GlobalPost and other publications. He can be reached at ericl@talkingpointsmemo.com