When Obama talked about the health care bill bringing down the deficit "by as much as $1 trillion," Democrats applauded. The Republicans looked around at each other, and especially to Minority Leader John Boehner and Minority Whip Eric Cantor, to see if they were applauding.
There were several potential GOP traps in the speech, and the DNC somehow caught each, and clipped them into Web videos like this one: "No Republicans Stand for Passing a Jobs Bill."
And this one: "No Republicans Stand for Small Business Tax Cut."
You get the idea.
The ads are on the Web - for now - and officials suggest we might see them on television before the fall elections.
Obama even noticed the lack of applause for popular ideas himself, quipping after a line about tax cuts for 8 million people paying for college, "I thought I'd get some applause on that one."
Here's the first of the DNC's Web ads: