Cantor: “It’s Not A Rebranding Effort”

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CNN reported last night the GOP was launching a new initiative, the “National Council for a New America,” as a push to rebrand the party’s image away and counter the label that the Democrats have put forward calling the Republicans the “Party of No.”

However, House Minority Whip Eric Cantor (R-VA) appeared today on Fox News, and he said it is not a rebranding effort, but is instead an attempt to engage with the American people:

“Jane, it’s not a rebranding effort,” said Cantor. “What this is, is an attempt to engage and begin a conversation with the American people. what we’re looking for on the National Council for a New America is to involve all the American people for wide-open policy debate about the issues confronting this nation, on the issues confronting the families and the communities across this country.”

So did CNN read in too much, thinking that an effort to alter the party’s image was tantamount to rebranding — or is it that Cantor is walking the idea back?

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