In an unintentional but hilarious nod to gay sex chatters everywhere, the National Organization for Marriage has dubbed their campaign "2 Million for Marriage". Or 2M4M. Whoops.
For a bit of context, the National Organization for Marriage, founded in 2007, describes itself as a group created "in response to the growing need for an organized opposition to same-sex marriage in state legislatures." To do that, they run an education fund and a political action committee and have spent $1.5 million on this nation-wide ad, which, according to YouTube, has been viewed well over 100,000 times since it was uploaded on April 7 (though it's unclear how many of those viewers are angry or amused or irony-minded liberals).
To their unending credit, gay rights groups are taking a break from the busy work of fending off attacks on gay marriage to enjoy a bit of a chuckle.
Late update: A civil rights-minded person or group seems to have bought the domain http://2m4m.org/