Yahoo Promises To Install ‘Do Not Track’ Option By Summer

Yahoo on Thursday announced that it would install a “Do Not Track” option across its “global network” of websites by “early summer.” The option would allow users to customize or completely opt-out of targeted advertising, according to the company. The move comes on the heels of the Federal Trade Commission releasing a report Monday urging companies to implement comprehensive “Do Not Track” solutions to protect consumer privacy and allow consumers to completely opt-out of data collection about their online activities (not only for advertising purposes). Yahoo’s decision also follows five years of refusal to implement the mechanism, despite calls by activists.