Frank Luntz Can’t Figure Out Why Nobody In Hollywood Is Returning His Calls

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January 6, 2014 8:02 a.m.
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Republican messaging maven Frank Luntz wants to get into the movie business, but nobody in Hollywood seems willing to give him his big break.

At the end of a long piece in The Atlantic that details Luntz’s self-loathing and despair with the American electorate, it’s revealed that the man behind some of the GOP’s favorite catch phrases aspires to work in “Hollywood as a consultant, but he can’t get his calls returned.”

He can’t figure it out. He thinks it must be a partisan thing. In every other industry, he says, 90 percent of his presentations result in a contract. But in entertainment, he pitches and pitches and pitches (he wouldn’t tell me which studios or shows) and things seem to go well, but then there’s some excuse. Not this time. Not the right project.

Luntz’s dream job, it turns out, is to serve as a consultant on “The Newsroom,” Aaron Sorkin’s HBO drama that depicts a sort of liberal fantasy of the press.

“I know I’m not supposed to like it, but I love it,” Luntz said of the show.

His television preferences aren’t the only area where Luntz has broken with his conservative brethren. Luntz said last year that right-wing talk radio has been “problematic” for Republicans. He’s also offered a candid take on GOP dogma, arguing that the “American people don’t care what the size of government is.”

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