The New Jersey firm that was awarded a contract to create the campaign for Jersey Shore tourism following Hurricane Sandy is insisting that it did not pitch an appearance by Gov. Chris Christie (R) in its ads. Rather, the firm said, it proposed a long list of state icons including Bruce Springsteen and Jon Bon Jovi.
Some have argued that MWW was awarded the contract, which was $2.2 million higher than the lowest bidder's proposal, because it included Christie in the ads -- an appearance that increased his exposure during re-election last year. However the firm put out a statement Monday denying that Christie's name was in the original pitch.
Read More →