The Shine Is Off: Trump Already Cooling On His New Communications Director

BRENDAN SMIALOWSKI/AFP

White House communications director Bill Shine had an uphill battle to climb from day one of his job. President Donald Trump does not like to be handled, considers himself his best spokesman and enjoys his adversarial relationship with the press.

And according to a Wednesday New York Times report, Shine is already failing to win Trump’s approval. The mercurial President reportedly thinks Shine has delivered a lackluster performance in ginning up more positive coverage for the administration and vocally longs for the days of Hope Hicks.

Part of the problem is the dysfunction within the communications team: with little cooperation and Trump’s unpredictability, staying on message can be well-nigh impossible.

Still, Trump reportedly feels ripped off in his selection and disappointed in Shine’s lack of media savvy.

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