A men’s magazine said it has used blood from HIV-positive people to print its latest edition in an effort to combat “the stigma and the irrational fears” surrounding the virus, Agence France-Presse reported on Tuesday.
Julian Wiehl, the editor-in-chief and founder of the Austrian “Vangardist” magazine, told AFP that the usually digital magazine will be printed in a hard copy edition using donated blood from three HIV-positive people and regular ink.
“If you hold this magazine in your hands it is like holding somebody who is HIV positive,” Wiehl told AFP. “Nothing can happen, nothing can harm you holding the magazine, and nothing can harm you holding an HIV-positive person.”
The “#HIVHeroes” edition of the magazine will reportedly be available for 50 euros and all proceeds from the sale of the 3,000 copies will be donated to charity.
h/t Raw Story