Want TPM Without All the Ads?

For a long time many readers have asked us whether they could pay to get an ad-free version of TPM. Well, now you can. It’s not ad-free. It’s ad-lite. Dramatically fewer ads and none of the intrusive ads like pop-ups or modals or that ‘bumper’ ad at the bottom of the page. Until now there was no way for us to do this. But with our new publishing platform we can. So we’ve added it as one of the features you get when you subscribe to Prime.

As I said, it’s not ad-free. There ads. We’ll likely reduce the number of them over time. But it’s a little hard for us to predict the exact financial impact because the people most likely to become members are the ones most likely to consume lots and lots of pages.

As I said, we get rid of all the intrusive, in your face ads. And then we reduce the number of the standard box and banner ads you see around the web. The public front page now has 7 ads. The Prime version has 3.

On news story and editor’s blog pages we created a cleaner, less cluttered layout, in addition to ditching most of the ads. You can see what it looks like here. One ad at the top, one in the text and that’s it. Basically, just you, a nice full picture and the text you want to read and not a lot distracting extraneous stuff besides.

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There’s a lot of other stuff you get with a Prime membership, which you can see here. If you’re interested, it’s $50 a year, just 14 cents a day. A cleaner, faster version of the site with original articles, forums and special features. And it’s also a great way to help us keep bringing you the news everyday with our dynamic TPM staff in NY and DC.

Dear Reader,

When we asked recently what makes TPM different from other outlets, readers cited factors like honesty, curiosity, transparency, and our vibrant community. They also pointed to our ability to report on important stories and trends long before they are picked up by mainstream outlets; our ability to contextualize information within the arc of history; and our focus on the real-world consequences of the news.

Our unique approach to reporting and presenting the news, however, wouldn’t be possible without our readers’ support. That’s not just marketing speak, it’s true: our work would literally not be possible without readers deciding to become members. Not only does member support account for more than 80% of TPM’s revenue, our members have helped us build an engaged and informed community. Many of our best stories were born from reader tips and valuable member feedback.

We do what other news outlets can’t or won’t do because our members’ support gives us real independence.

If you enjoy reading TPM and value what we do, become a member today.

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