Crazy like a fox

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Crazy like a fox? Or crazy like a moron? TPM Reader JH checks in …

I’ll chime in as someone that thinks the Lieberman ad is crazy, and not crazy like a fox.

I work in graphics and advertising, and the thing that strikes me hardest about this ad is how amateurish it looks. You can get away with a crappy cartoon ad if what you’re selling is the local tile and carpet dealership, but Lieberman is supposed to be a serious person, not to mention a U.S. Senator. As an incumbent he should be selling his gravitas and experience, and he should be at least implicitly referring to his deep roots to his constituents (after all, he’s been their Senator since ’88). Ad hominem attacks are pretty standard for political advertising, but at least most pols try to be a little dignified when making them. For a senior U.S. Senator (and former second on the national party Presidential ticket), this is embarrassing.

He’s right. It is embarrassing.

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