Talking Points Memo

TPM Media Launches PollTracker App

For Immediate Release
New York City
August 2, 2012

TPM Media Launches PollTracker App
The best polling aggregator in the business goes mobile for the 2012 Presidential Election

TPM Media’s PollTracker iPhone app gives users a way to track every race in the country in real time, from the big picture of the presidential race down to local congressional contests. The latest polls, averages and data visualizations for every race in the country — all at your fingertips.

“Whether you’re following the battle for control of Congress or the presidential race, PollTracker puts real data-driven knowledge in the palm of your hand,” said Josh Marshall, editor and publisher of TPM Media.

In addition to the state of the art features PollTracker is known for, PollTracker Mobile adds a special feature: real-time push notifications that alert users to the latest polls in the races they follow most closely. The app contains a presidential dashboard, which tracks swing states, key presidential voter groups and specific candidate data.

“PollTracker covers races in depth, in breadth and offers extensive analysis. Anyone interested in politics - from the professional operative to the true political junkie - will find this app essential,” said Kyle Leighton, Editor of PollTracker.

PollTracker technology combines all available public polling and runs it through a sophisticated regression analysis designed in consultation with renowned polling expert and political scientist Dr. Charles Franklin from the University of Wisconsin.

Poll Tracker We do the Math.

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Callie Schweitzer
Deputy Publisher
212-645-5275
callie@talkingpointsmemo.com

Editor & Publisher

Josh Marshall

Managing Editor

David Kurtz

Associate Editor

Nick Martin

Assistant Editor

Igor Bobic

Reporters

Brian Beutler

Sahil Kapur

Eric Lach

Hunter Walker

Frontpage Editor

Zoë Schlanger

News Writers

Tom Kludt

Video Editor

Michael Lester

General Manager & General Counsel

Millet Israeli

VP, Ad Sales

Bruce Ellerstein

Associate Publisher

Kyle Leighton

Assistant To The Publisher

Joe Ragazzo

Designer/Developer

Matthew Wozniak

Design Associate

Christopher O’Driscoll